About the Corporate Researcher’s Guide to Qualitative Research

In a world of big data analytics and dashboards, qualitative insights are more important than ever.

This guide will help you learn:

  • When to use qualitative research (and when not to)
  • The value of established, tried-and-trusted methods
  • How qualitative research is evolving with new AI capabilities
  • When to in-source qual, and when to work with experts
  • How to plan projects, select partners, and communicate insights.

Packed with case studies, frameworks, and expert advice, the guide covers the fundamentals of qualitative research for in-house teams.

Supported by five sponsoring partners, the content remains unbiased and editorially independent.

Guide & Masterclass

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These guides and masterclasses are free to you because of the generosity of our sponsors. Click the logos below to find out more about each of them.

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  • Qualzy is a qualitative research platform that enables communities, focus…
  • Conveo’s AI designs expert studies, interviews real people, and analyzes…
  • Platform for conducting, analyzing, and scaling AI-moderated customer interviews with…
  • Civicom® Marketing Research Services is the global leader in…
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