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An introductory market research course for business professionals in market research, analytics and related areas, entering the insights field for the first time.

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99 for unlimited access

Beginner Level

2 hours to complete

In this short market research course, you will learn:

  • The history and evolution of the market research industry
  • Key roles, companies and technologies in the market research ecosystem
  • Core market research concepts like qualitative vs quantitative, primary vs secondary research
  • How research projects work from brief to reporting
  • When and how to apply surveys, focus groups, ethnography and other methods
  • Applications of market research across industries like CPG, media, retail and more

This market research course is designed for business professionals who are new to market research and want to gain foundational knowledge.

No prior experience is required. Learn from anywhere at your own pace with engaging video lessons.

Enroll now in this market research course to boost your literacy and make more informed business decisions backed by consumer insights.

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