Connected insights are becoming increasingly common, but the organizations seeing the greatest value are moving beyond simply connecting their data. Zappi surveyed 250+ insights and marketing professionals to understand how organizations use consumer data, how satisfied they are with the insights they receive, the barriers they face and how they’re using AI.
The findings show that connected insights are paying off, but the bar is rising. As AI becomes more widely adopted, the next opportunity is connecting consumer data and AI to deliver continuous understanding that reaches decision-makers when they need it.