Conveo
Conveo’s AI designs expert studies, interviews real people, and analyzes every signal: voice, video, tone, behavior, and objects.
June 9 @ 1:00 pm – 1:40 pm BST
This live webinar is in partnership with:
Conveo uses AI to conduct hundreds of in-depth video interviews, analyse the recordings and provide insights within days. Traditional MaxDiff tells you which features, claims, or concepts people prefer, but never why they prefer them.
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What if every preference ranking came with the consumer reasoning behind it? In this session, Charles Allison, Research Analyst at Conveo, shows how AI-moderated MaxDiff combines quantitative tradeoff rigor with qualitative probing at scale. Attendees will learn how conversational MaxDiff unlocks both the rank and the rationale, turning preference data into actionable consumer logic.
Why attend this session?
Speakers
Charles Allison
Charles Allison in the Strategic Insights expert driving impact, and bringing the voice of the consumer to global marketing and product teams