Jon Cohen
Jon Cohen is Managing Director of Kindling Strategy, the qualitative research consultancy behind Kindling EVA.
November 10 @ 6:00 pm – 6:20 pm GMT
This live webinar is part of The Qualitative Insights Summit 2026:
Jon & Saul Cohen from Kindling ask: can AI understand emotion? Where sentiment analysis fails, and what’s next for emotional measurement.
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Jon and Saul’s talk explores the importance of emotion in market research.
What goes wrong with basic tools and traditional qual. And what the future of machine learning and artificial intelligence can unlock in this space.
Key Takeaways:
- Emotion sells – the importance of emotion and understanding your consumer.
- Limitations in the space – traditional research and sentiment analysis, LLM theme coding, bias in humans and machines.
- The next step in emotional understanding in machines.
- What better emotion measurement unlocks.
Speakers
Saul Cohen
Saul Cohen, Head of Product for Kindling EVA, designed and developed the scientific frameworks and analytics for the EVA Platform.