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Decisions Without Data: What Stops Insights Being Fully Utilised?

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November 13, 2024 @ 3:00 pm – 4:00 pm GMT

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One third of marketing decisions and nearly two thirds of product decisions are made without the use of consumer research, insights or data1.

What stops organisations making better use of consumer knowledge?

Why do some marketing and product decisions still get made without data?

How can organisations increase the use of insights in decision-making?

This panel of senior innovation, marketing and insights leaders will explore these questions.

Join this session to learn:

  • how product/innovation, brand/marketing teams use consumer insights today
  • how to increase the share of decisions that are informed by consumer insights or data
  • the organisational and technical barriers that stand in the way of evidence-based decision making.

You’ll also get a sneak peek at the results of a Market Logic Software / Insight Platforms survey about the use of insights amongst marketing and product teams. 

1 Source: Market Logic Software / Insight Platforms survey of 200 enterprise marketing / product leaders, Sept 2024

Sign up to join live or watch on-demand afterwards

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One third of marketing decisions and nearly two thirds of product decisions are made without the use of consumer research, insights or data1.

What stops organisations making better use of consumer knowledge?

Why do some marketing and product decisions still get made without data?

How can organisations increase the use of insights in decision-making?

This panel of senior innovation, marketing and insights leaders will explore these questions.

Join this session to learn:

  • how product/innovation, brand/marketing teams use consumer insights today
  • how to increase the share of decisions that are informed by consumer insights or data
  • the organisational and technical barriers that stand in the way of evidence-based decision making.

You’ll also get a sneak peek at the results of a Market Logic Software / Insight Platforms survey about the use of insights amongst marketing and product teams. 

1 Source: Market Logic Software / Insight Platforms survey of 200 enterprise marketing / product leaders, Sept 2024

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