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Digital Qual Masterclass Series – Module 5: Long-Term Insight Communities

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October 29 @ 4:00 pm – 5:00 pm GMT

This live webinar is in partnership with:
Recollective
Recollective is an industry-leading research tool for conducting online qualitative studies and developing robust insight communities.

The fifth of six modules in the Digital Qual Masterclass Series explores how organizations can benefit from maintaining an ongoing connection with their priority audiences.

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Overview

Long-term insight communities give organizations ongoing access to the people who matter most to their business, making it easier to answer questions, test ideas and build learning over time.

The fundamentals have not changed dramatically since the original course. You still need the right purpose, the right members, thoughtful activities and a reason for people to keep participating. What has changed is how much easier communities are to manage, activate and analyze.

This session walks through five steps for building and running a successful long-term community, with practical tips for keeping members engaged, making the community easier for internal teams to use and taking advantage of technology and AI to work through the large volume of qualitative feedback communities can generate.

Key Takeaways

  • How long-term communities have evolved since 2020
  • Why more brands are bringing communities in-house
  • The benefits of having an ongoing customer or user sounding board
  • Five steps for creating a successful long-term community
  • Different ways communities can support quick questions, deeper studies and pop-up research
  • How technology and AI make communities easier to manage
  • Tips for keeping communities healthy, useful and sustainable 

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