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Digital Qual Masterclass Series – Module 6: Qualitative Analysis & Reporting

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November 5 @ 4:00 pm 5:00 pm GMT

This live webinar is in partnership with:
Recollective
Recollective is an industry-leading research tool for conducting online qualitative studies and developing robust insight communities.

The final module in the Digital Qual Masterclass Series explores how qualitative analysis is evolving through the use of digital platforms and AI.

View all modules in the series.

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Overview

Qualitative analysis has changed significantly with the introduction of digital platforms and new AI-supported tools. This session explores how researchers are organizing, interpreting and sharing qualitative findings today and how things will continue to evolve.

Key Takeaways

  • How qualitative analysis has evolved — from manual transcript coding to AI-assisted synthesis and what that means in practice
  • How to use AI tools to accelerate analysis without sacrificing interpretive quality or analytical credibility
  • What makes a qualitative report land with clients — and what makes them tune out or push back
  • How to query data across studies to provide the greatest amount of impact

Speaker

Learn More About Recollective