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From Efficiency to Impact: The Power of Advanced Text Analytics

October 16 @ 4:00 pm – 5:00 pm BST

With Fathom

  • summit
  • Text Analytics
  • Coding/Data Entry
  • Artificial Intelligence
  • Verbatim Response Coding
  • Data Analytics
Fathom Advanced Text Analytics- Analytics and Reporting Summit Featured Image

Discover with Fathom how AI-driven text analytics unlocks new value from open-ended text responses accurately.

Top tier agencies and the world’s leading brands aren’t just leveraging high quality text analytics to slash open-ended analysis time.

They are also unlocking net-new value from customer feedback and verbatim survey questions.

By combining the most powerful AI with expert human supervision, Fathom delivers unparalleled nuance, detail, and accuracy—enabling whole new tiers of value to be unlocked for clients and stakeholders.

In this session, we’ll explore how analysts are applying high quality text analytics to analyze open-ends with the same rigor as closed-ended data, to drive business value, including:

  • Advanced segmentation
  • Experiential drivers analysis
  • Accurate longitudinal verbatim tracking
  • Analysis of prompt-based surveys
  • Open-ended persona development
  • Large dataset trend analysis

Plus, they’re rediscovering the fundamental, often overlooked, value of truly understanding their audience in their own words!

Sign up ONCE to access ALL SESSIONS at the Analytics & Reporting Summit – October 2024

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Part of the Analytics & Reporting Summit – October 2024:

Analytics Reporting Summit Oct 2024 Featured Image - Insight Platforms

Discover with Fathom how AI-driven text analytics unlocks new value from open-ended text responses accurately.

Top tier agencies and the world’s leading brands aren’t just leveraging high quality text analytics to slash open-ended analysis time.

They are also unlocking net-new value from customer feedback and verbatim survey questions.

By combining the most powerful AI with expert human supervision, Fathom delivers unparalleled nuance, detail, and accuracy—enabling whole new tiers of value to be unlocked for clients and stakeholders.

In this session, we’ll explore how analysts are applying high quality text analytics to analyze open-ends with the same rigor as closed-ended data, to drive business value, including:

  • Advanced segmentation
  • Experiential drivers analysis
  • Accurate longitudinal verbatim tracking
  • Analysis of prompt-based surveys
  • Open-ended persona development
  • Large dataset trend analysis

Plus, they’re rediscovering the fundamental, often overlooked, value of truly understanding their audience in their own words!

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Speakers

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Fathom

Fathom provides AI-driven software and services to analyse open-ended text responses accurately, cutting verbatim analysis time by 75%.
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