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Insight’s Crystal Ball: Harnessing Synthetic Data To Run Research With Tomorrow’s Consumers – Today

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Bulbshare - Next Generation Insights Summit - Featured Image - May 2025

Bulbshare shares learnings and best practices to explore the full potential of AI and Synthetic Data for the future of consumer insights.

What if you could test a product with tomorrow’s consumers – before they even exist?

That’s the promise of synthetic data. By generating AI-powered personas built from real-world behaviours, historic data and smart prompting, insight teams can run faster, more predictive research – without the usual constraints of time, budget, or even fieldwork.

In this session, we’ll share learnings and best practices for the future of consumer insight, alongside Maud Hua-Bulteau (Consumer Insights Lead, Purina) and Robbie Johnson (Client Collaborator, Bulbshare). Tune in on the 13th May at 4pm BST as we explore the potential of AI and synthetic data to revolutionise how we understand people – today and five years from now.

Featuring:

  • Maud Hua-Bulteau: Consumer Insights Lead, Purina
  • Robbie Johnson: Client Collaborator, Bulbshare

Covering:

  • How synthetic personas and digital twins can replicate real-world consumer behaviour – and what that means for the future of testing
  • Practical tips on prompting, segmentation, and building future-facing personas with KnowledgeAI
  • Scaling research with synthetic data for qual depth at quant scale

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