Zappi
Zappi is a consumer insights platform providing connected insights for advertising, innovation and brand tracking.
November 11 @ 3:00 pm – 4:00 pm GMT
This live webinar is in partnership with:
Explore how AI, behavioural science and connected insights can help organisations turn more consumer data into smarter, more actionable decisions.
Complete the form to register for this free virtual event
Consumer insights are more abundant, accessible and AI-powered than ever. But having more information doesn’t automatically mean making better decisions.
The latest Connected Insights Imperative research from Zappi reveals a growing gap between organizations’ ability to connect consumer understanding and their ability to turn that understanding into action. As AI makes it easier to gather, analyze and surface insights, the next challenge is human: how do we make sure people actually use what they know?
Join Nataly Kelly, CMO at Zappi, and Richard Shotton, behavioral science expert and author of The Choice Factory, for a conversation about what happens at the intersection of consumer insights, AI and human decision-making.
Together, they’ll explore:
Grounded in the latest findings from Zappi’s Connected Insights Imperative, this conversation will offer a fresh perspective on the future of insights — and practical ideas for closing the gap between what organizations know and what they do.
Speakers
Nataly Kelly
Nataly Kelly is a global marketing leader, author and expert in scaling businesses, customer understanding and international growth.
Richard Shotton
Richard is the author of The Choice Factory and founder of Astroten, a consultancy that applies findings from behavioural science to marketing.