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Next-Gen Contact Centers: Unlocking Customer Insights with Multimodal AI

Sharath Subrahmanya - Multimodal AI - Qualitative Insights Summit - November 2026 - Featured Image

November 10 @ 4:40 pm 5:00 pm GMT

This live webinar is part of The Qualitative Insights Summit 2026:
2026-11 Qualitative Insights Summit 2026 Footer

Sharath Subrahmanya of Google Cloud shows how multimodal AI syncs audio, text and screen video for sharper contact centre QA insights.

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Multimodal AI revolutionizes contact center QA by synchronizing audio, text, and screen video to eliminate the blind spots of audio-only monitoring.

This complete view uncovers hidden workflow bottlenecks, enforces strict on-screen compliance, and provides actionable insights for objective coaching.

Key Takeaways:

  • Upgrade Evaluation Methods: Combine audio transcripts with synchronized screen video to eliminate coaching blind spots and objectively assess agent performance.
  • Identify Process Friction: Track visual cues like cursor movements and application switching to pinpoint training gaps and streamline workflows.
  • Enforce Visual Compliance: Monitor desktop activity to verify data masking, redact PII, and prevent unauthorized system overrides.
  • Extract Granular Insights: Correlate spoken customer sentiments with on-screen metadata to uncover root causes of customer friction.

Speakers