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The Agentic Shift: How AI-Moderated Interviews are bridging the qualitative-quantitative divide

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August 5 @ 4:00 pm – 5:00 pm

This live webinar is in partnership with:
Cint
Cint provides research and measurement technology with a network of 800+ suppliers representing millions of respondents in 130+ countries.

Discover how AI-moderated interviews combine the depth of qualitative research with the speed and scale of quantitative studies.

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With consumer behaviour constantly shifting, insights teams face a frustrating trade-off. They must choose between the depth of qualitative research and the speed and scale of quantitative studies. Relying on multiple vendors to uncover the “who” and “why” behind the data often costs unnecessary time and money.

What does this mean for researchers when the need for intelligent insights is so urgent? A standard flat-text survey won’t suffice. It fails to capture the nuance, honesty and environmental context of today’s respondents.

Join experts from Cint and whyser.ai for a transparent discussion on the mechanics, impact and participant perceptions of AI-Moderated Interviews (AIMIs). In this panel discussion, we’ll explore findings from a Cint survey on how respondents perceive AIMIs.

You’ll learn:

  • Bridging the Divide: How to capture the depth of mixed-model responses (video, audio, and text) at the speed and scale of traditional quantitative methodologies.
  • The Psychology of Honesty: Understanding why respondents often feel more comfortable sharing vulnerable, unbiased truths with an AI moderator than a human interviewer.
  • Adaptive Research Environments: How a “mixed-model” approach automatically shifts between text, audio, and video based on the participant’s environment to prevent study drop-offs.
  • Precision Supply at Scale: Strategies for leveraging hundreds of profiling points to reliably target and secure the niche, multimedia-ready audiences required for complex studies.

Speakers

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Cint provides research and measurement technology with a network of 800+ suppliers representing millions of respondents in 130+ countries.
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