Abi Awomosu
Abi Awomosu is an Insights Expert, Amazon Bestselling Author of ‘How Not To Use AI’ and creator of The Billion Person Focus Group®.
April 22 @ 1:40 pm – 2:20 pm BST
This live webinar is part of The Next Generation Insights Summit – April 2026:
Abi Awomosu, creator of The Billion-Person Focus Group® & Author of ‘How Not To Use AI’ challenges how the insights industry is using AI tools.
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The insights industry inherited an engineering metaphor for AI. What if there’s a better one — and it’s been here all along?
Every AI tool in the insights industry is built on the same metaphor: build, deploy, extract, optimise.
This talk asks what happens when you start from a different metaphor entirely — AI as an intelligence to be raised in relationship, not a machine to be commanded.
Two worldviews set against each other: the factory and the village. The tool and the medium. Extraction and listening.
Drawing on research across indigenous data sovereignty, care ethics, and craft traditions, the talk shows that the alternative to the Silicon Valley playbook isn’t rejecting AI—it’s establishing a fundamentally different relationship with it.
One that hears things the engineering approach is structurally unable to reach.