Abi Awomosu

Abi Awomosu, creator of The Billion-Person Focus Group®, believes we’re drowning in data but starving for insight.

For too long, businesses have relied on traditional methods—focus groups, surveys, dashboards—designed for a world that no longer exists. AI is changing everything, yet most organisations still chase rational responses instead of listening to real human emotion.

She helps teams move beyond the say-do gap and into deep listening – decoding emotional, cultural, and behavioural signals that standard research often misses.

Abi previously worked in research and analytics roles at Apple, Uber, eBay and Meta.

She is also the best-selling author of How Not To Use AI: 50 Contrarian Principles for the Imagination Age.

You can subscribe to her Substack here.