Researchers excel at strategy and creative connections. Let AI systems handle the coding and transcript analysis.
From Grunt Work to Strategic Thinking: How AI Will Transform Research Careers Read More »
Researchers today are incredibly overworked, and by implementing AI, you can scale your team’s capabilities without scaling your headcount.
How AI is Multiplying Team Capabilities Without Growing Headcount Read More »
AI capabilities are advancing and client expectations follow. The agencies that adapt will have a significant competitive advantage.
The Agency Evolution: Two Paths Forward in the AI Era Read More »
AI-moderated research provides a unique combination of comfort, engagement, and quality, especially when guided by human expertise.
The Human Side of AI-Moderated Research: Comfort for Respondents, Depth for Researchers Read More »
The death of qual vs. quant isn’t about losing rigour, it’s about gaining methodological flexibility and freeing researchers to think big.
The Death of Qual vs Quant: Why AI is Creating ‘Agile Quantifiable Qual’ Read More »
Explore how AI-powered tools are balancing speed with depth and are becoming essential despite skepticism in today’s research landscape.
Why AI is Both a Solution and a Challenge in Today’s Research Landscape Read More »
Knit explains why narrative insights crafting will become a key strength for researchers even as automation reshapes the industry.
Why Narrative Crafting is Becoming Research’s Most Valuable Skill Read More »
AI is here to redefine the potential of researchers, requiring an individual and organisational adaptation.
How Research Professionals Will Evolve in an AI-Enhanced Landscape Read More »
Learn how AI is helping to level the playing field for freelancers and micro-agencies and helping them compete more effectively with large research firms.
7 Ways AI Levels the Playing Field for Freelance Researchers and Micro Agencies Read More »
Transitioning from a traditional research agency to a technology provider presents significant challenges but also tremendous opportunities.
When Agencies Build Tech: Insights from Research Innovators Read More »
Concerns about the meaningfulness of our jobs in the future, broader societal implications, and more, make AI developments a cause of anxiety for many.
5 Practical Ways to Manage AI Anxiety in Research Read More »
Bulbshare explores how synthetic data is transforming market research and enabling brands to test concepts with future customers.
Synthetic Data: Test a Product with Tomorrow’s Customers Today Read More »