Travis Fei, CEO of BTInsights, explains why AI verbatim coding needs context and structure, outlining key choices to improve open-ended survey accuracy.
How to Get Accurate Verbatim Coding When AI Is in the Workflow Read More »
Joana Diogo, from Rodeo13, shares takeaways from Mike Stevens’ CRIS session on AI trends shaping insights in 2027.
What’s Coming Next: The Key Insight Innovations for 2027 Read More »
Joana Diogo, from Rodeo13 shares takeaways from Abi Awomosu’s CRIS 2026 keynote on treating AI as a large listening medium.
How Not to Use AI for Insights Read More »
Refactoring the Insights Industry from Wortya: explore four practical moves to help researchers stay relevant as AI reshapes the insights industry.
Refactoring Your Skillset for the Intelligence-Native Era Read More »
Quillit shares how transcript errors can distort AI-assisted qualitative analysis before models start interpreting data and how to reduce that risk.
James Wycherley, CEO at the IMA, unpacks the first P in his 9P framework, showing how to define a team purpose that drives business value.
Leading Insight With Purpose Read More »
Tovah Paglaro, serial founder, shares lessons learned from hiring mistakes: why the responsibility is yours and how to handle it when a hire isn’t working.
What Every Founder Should Know About Getting a Hire Wrong Read More »
Cint outlines key quality-control strategies for AI-moderated interviews, exploring how new verification signals and transparency can combat fraud.
Fraud, Fakes, and Filters: Quality Control in the Age of AI-Moderated Research Read More »
Cint answers 12 questions researchers ask about AI-moderated interviews, covering study length, respondent experience, and qualitative depth.
AI-Moderated Interviews: 12 Questions Researchers Are Asking Read More »
Karin Nelsson, CEO of Demoskop, explains how treating AI as infrastructure instead of a tool shifts a traditional agency into a ResTech firm.
Jorge Lee, founder of Deckr, shares 5 hard-won lessons from launching a ResTech startup early, turning brutal feedback into product strategy.
Five Lessons I Learned From Launching Too Early – From a First-Time ResTech Founder Read More »
Refactoring the Insights Industry from Wortya: discover what makes an organisation intelligence-native and why it is critical for future success.
What Is an Intelligence-Native Organisation? Read More »