Samuel Cohen, Founder and CEO at Fairgen, explores the bias-variance trade-off encountered when using synthetic data boosting.
The Variance-Bias Trade-off in Synthetic Data Boosting Read More »
Yogesh Chavda, founder of Yogi AI, explains what agentic workflows are and how they will impact corporate insights teams.
Agentic Workflows Explained: How Insights Work Moves Without Meetings Read More »
An explainer for researchers on AI Agents, Agent Skills and MCP Connectors: learn how AI tools are evolving from chatbots to agentic systems.
What are AI Agents, Agent Skills and MCP Connectors? A Guide for Researchers Read More »
Charles Allison, Research Lead at Conveo, explains how he collaborated with developers to launch a new type of MaxDiff.
Why a Single Word Can Flip a MaxDiff Result Read More »
James Wycherley, CEO at the IMA, explores how emerging technology and evolving role requirements are shaping the future of the insights team.
It’s Now or Never: Time for Insight Leaders to Shape the Future of Insight Read More »
Samuel Cohen, Founder and CEO at Fairgen, explores the noise surrounding digital twins and their potential to accelerate confident decision-making.
Demystifying Digital Twins: What They Are and How to Get Them Right Read More »
Kathy Cheng, Founder & CEO of inca, shares a fresh perspective on survey design and how to optimise them for higher-quality, actionable data.
Why Bad Survey Data Is a Design Problem, Not a Respondent Problem Read More »
Tom Woodnutt, Founder of Feeling Mutual, debated with fellow independent researchers, posing the question: would you destroy AI if you had the chance?
Would You Destroy AI if You Had the Chance? Read More »
Bob Fawson, Founder and CEO of Data Quality Co-Op, explores how independent verification ensures accountability across research providers.
Independent Panelist Verification: How Market Research Can Rebuild Trust in its Data Read More »
Kevin Hare, Executive VP at Dig Insights, explores the critical link between intuitive survey design and the resulting integrity of the data.
Designing for Data Quality: How Survey Researchers Can Help Themselves Read More »
Laura Pulito, VP Research at Recollective, dives into how AIMIs are transforming today’s research landscape and their value for global studies.
Alida reinforces the value of a consolidated research ecosystem in helping teams move faster and focus on delivering strategic insights.
Your Fragmented Research Stack Is Costing You More Than You Think Read More »