Product Marketing Manager
Canvs AI is on a mission to enable empathy for the world’s leading brands by putting the power of understanding consumers’ feelings in the hands of every business. Fortune 500 companies like CVS, Disney, Church & Dwight, ABInbev and Netflix use the Canvs AI Platform daily to analyze unstructured feedback from both consumers and employees. Over the last year alone, Canvs has analyzed over 850 million pieces of open-ended text from surveys, social media and online comments on behalf of its brands, helping them achieve 20X faster insights while deepening their understanding of customers, markets and employees.
Canvs AI is looking for a talented Product Marketing Manager to join our growing team. In this role, you will be the expert on Canvs AI’s solution and markets, responsible for developing and executing marketing and sales content and go-to-market strategies to increase awareness and adoption of the Canvs AI insights platform.
What you’ll do:
Develop positioning and messaging for Canvs AI’s products that resonate with target buyers and users
Create sales enablement materials and train the sales team on Canvs AI’s value proposition, competitive differentiation, and ideal customer profiles
Develop case studies, one-pagers, presentations, and other sales collateral to articulate the business value of Canvs AI’s products
Work closely with product management to analyze market trends and gather customer feedback to inform product enhancements and new features.
Generate engaging content including blog posts, infographics, and videos to attract and educate potential customers.
Collaborate with marketing demand generation, sales and customer success teams to optimize conversion rates across the funnel.
Analyze metrics to measure content performance and iterate on content strategy as needed
Stay up-to-date on artificial intelligence and machine learning trends, technologies, and solutions
Who you are:
3+ years experience in B2B tech product marketing, sales enablement, or related field
Strong writing and communication skills
Analytical mindset with ability to synthesize research and insights into compelling narratives
Excellent project management and organizational abilities
Passion for artificial intelligence and its business applications
Bonus: Background in data science, consumer insights and/or customer experience management.
If you are an innovative product marketer passionate about AI and evangelizing disruptive technologies, we want to hear from you! This is a great opportunity to join a fast-growing startup and help shape the future of AI.
Benefits we offer:
Compensation in line with experience and title
Tremendous opportunity for career growth
Strong culture and commitment to values.
Flexibility via a fully distributed company (Work From Anywhere!).
Generous health benefits.
Unlimited paid vacation.
Monthly (at a minimum) virtual team-building events.
The Canvs AI Commitment
Canvs AI is committed to making the world a more empathetic place, and fills its ranks with people who want to do great work, care about making a difference, and regularly exemplify the company’s shared values of:
Openness, honesty, and transparency
High integrity and honor
Empathy and compassion
Canvs AI is also committed to creating a diverse and inclusive environment and is proud to be an equal-opportunity employer. Applicants from populations underrepresented in tech are strongly encouraged to apply. All qualified candidates will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, familial status, sexual orientation, national origin, ability, age, or veteran status.