Market Map: CX Feedback Tools

Here’s a market map of CX feedback tools:

CX Market Map 2020-02 - Insight Platforms

Click here to download the high-res version with clickable links

I’m defining the CX Feedback category as platforms whose primary use case includes:

  • gathering data through on-going surveys, frequently event-triggered
  • reporting and analysing through online dashboards
  • following up on specific cases with closed-loop features.

Many other tools do some of this, and include customer experience management as a use case:

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