Eye Tracking Solutions

Eye Tracking Solutions: Market Landscape

By Insight Platforms

  • market map
  • Eye Tracking
  • Behavioural Tracking
  • Behavioural Analytics
  • User Experience (UX) Research
  • Shopper Research
  • Advertising/Campaign Effectiveness
  • Advertising Testing
  • Advertising Tracking
  • Advertising Experiments
  • Neuromarketing
  • Wearables

Eye tracking solutions in market research offer a way to analyze visual behavior and attention patterns of research participants. It’s about capturing precise data on where and how long a person focuses their gaze to get insights into consumer decision-making processes, visual hierarchy, and the effectiveness of product concepts, packaging, websites, apps, and countless other things.

This technology can be used to optimize product placements, advertisements, and store layouts – among others – by identifying the elements that naturally attract customer attention. As a natural extension of behavioral analysis, eye tracking provides an unobtrusive and objective means to refine marketing strategies and enhance consumer engagement.

Jump to the graphic: Eye Tracking Solutions Market Landscape.

There is no order implied, and this is snapshot at a point in time. We will try to update the landscape as changes occur. The landscape also doesn’t account for AI-assisted/predictive eye tracking solutions.

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