This market map shows platforms for Mobile Ethnography.
Mobile Ethnography is great way of getting qualitative insights for consumer immersion, user research, shopper experience, customer journeys and segmentation.
Some platforms specialise in mobile ethnography; others offer it as part of a broader suite of qualitative tools.
Features include capturing short video clips, image upload, audio feedback, short polls and surveys and even screen recording for usability studies.
If you’d like to understand more about Mobile Ethnography, read this introduction: What is Mobile Ethnography?
We also have a run down of 10 Platforms for Mobile Ethnography with more information about the features available with some of these platforms.