Research Tools Radar for Feb 28th 2024
The Research Tools Radar is a short, weekly digest of essential news.
Lots going on this week. Some new AI-based qualitative analysis tools. Money pouring into research tech platforms. Plenty of new product, feature and partnership announcements.
And lots to learn in these upcoming webinars on conversational AI for surveys, easy-to-use behavioural data, and Generative AI for qualitative research.
Enjoy,
Mike
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⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
iVisual provides predictive intelligence for brand and packaging design using colour science, design semantics, and behavioural insights.
Ailyze is an AI tool for qualitative research analysis of interview transcripts and autonomous AI-based interviews.
EPIC Conjoint provides expert services and software tools to guide decision-making for product innovation, promotions, and pricing.
Gems provides AI-powered analysis of qualitative research interviews with transcription, summarisation, thematic clustering, and more.
Glass combines the flexibility of a user-friendly DIY survey platform with the professional expertise found in traditional research agencies.
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🎉 Product Updates
A roundup of new features and major upgrades from research tools.
Qualitative research platform Recollective debuts its Qualtrics integration and launches ‘Connect’ to improve participant engagement.
Survey analysis and report generation platform mTab nabs $15m growth funding.
Synthetic data pioneer Yabble introduces the option for users to upload their own data to an augmented data project in the platform.
Retail analytics and planning platform Trax releases new tools for insights-based merchandising.
Text analytics provider Luminoso introduces Helios, a generative AI assistant for its Daylight platform, and to operate a base on Mars.
Eye tracking and Facial Coding tech provider NVISO partners with BrainChip for deeper behavioural analytics.
Agile brand tracking platform Tracksuit lands more funding to drive product growth and expansion in UK and US markets.
Research agency Firefish announces the launch of QualifyAI for quick, AI-powered qualitative research.
Stagwell Marketing Cloud re-brands and re-launches the Springboard America survey panel as Unlock Surveys.
Comscore extends its deduplicated Comscore Campaign Ratings (CCR) audience measurement to local markets.
BI and data visualisation platform Tableau launches Pulse, a generative AI tool for natural language analysis.
Review analytics and insights provider Revuze launches a new UI with additional features for its Explorer platform.
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📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
Another day, another academic paper on synthetic data for consumer research. This one strikes a more cautionary note about the risks.
Open-source AI models may help improve LLM performance in languages other than English. French startup Mistral is hitting the headlines, and others like Silo AI are also worth monitoring.
Text-to-video tools like Open AI’s Sora are about to jump to the mainstream – and Hollywood is freaking out (again).
Handy infographic guide from A16z to AI productivity tools in a bunch of different categories.