Phil Sutcliffe
Phil is the Managing Partner of Nexxt Intelligence.
With inca
- on-demand webinar
- Conversational AI
- Conversational Surveys
- Generative AI
- Verbatim Response Coding
- Chatbots
Learn how to get deeper insights from your surveys with AI probing and AI coding of open-ends.
Organisations everywhere are increasingly using AI to gain deeper insights from customer surveys.
In this webinar with inca’s Kathy Cheng and Phil Sutcliffe, you’ll learn how AI can boost the value of surveys by enhancing the depth and breadth of insights.
Learn how inca’s AI technology integrated with surveys can help explain the “why” behind consumers’ opinions and experiences.
SmartProbe AI interacts with respondents in a conversational manner to probe open-ended survey responses and probe for deeper insights.
AI Coding automatically codes large volumes of conversational data into nested themes, summarising the key insights for easy interpretation.
The integration of inca’s AI technology into surveys has been shown to yield more considered responses from participants, providing a greater depth of insight. It also leads to more differentiated findings, with twice as many significant differences emerging when comparing variables such as brand ratings.
SmartProbe AI and AI Coding are easy to integrate, inexpensive to run, and provide an end-to-end solution from AI probing to coding. inca puts the researcher at the centre of the process, making it easy to steer conversations and optimise coded results.
