Research Tools Radar for Jan 15th 2025
Reading time ⏱️ : 2 minutes
Hi there,
Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.
CMI teams: what sort of partners will you need in the Gen AI Era? Join this live webinar with One Strategy Studio to learn about new agency models.
Agencies: is your company famous? Find out which research brands are best known – and for what – in this live webinar with the results from the pilot Insights Awareness Pulse survey.
Enjoy
Mike
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⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
Prosent.ai is an end-to-end market research platform with automation for surveys, data analysis, reporting, and dashboards.
InsightGig is an AI-powered qual and quant research platform with an integrated talent marketplace of pre-vetted insights experts.
Elzo AI is an AI-powered survey platform for market and user researchers to create, manage and analyse AI-moderated surveys.
unwrap.ai uses AI to analyse unstructured customer feedback, centralising data and categorising insights into products and experiences.
Decision Analyst is a market research and analytical consulting firm with corporate, ad agency, consulting and government clients.
This week’s edition is sponsored by One Strategy Studio
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🎉 Product Updates
A roundup of new features and major upgrades from research tools.
Consumer panel brand Numerator and Kantar Worldpanel merge to enhance consumer data offering.
Journey mapping platform UXPressia launches AI assistant.
NielsenIQ partners with OpenBrand to enhance market intelligence through AI-driven solutions.
Venture capital company Rev1 Ventures invests in AI startup Nichefire pioneering predictive cultural listening.
Thought to action Omi AI gadget is available for pre-order.
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📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
Ouch. Activist investor Gatemore calls for dramatic leadership and strategy changes at YouGov.
Massive data breach by this location analytics provider exposes the exact locations of millions of people.
It took 2 hours for these AI agents to replicate human personalities with 85% accuracy.
The weird world of CES. A toaster-looking contraption that gives your phone a huge battery boost in seconds.