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Research Tools Radar for Jun 11th 2025

Reading time ⏱️ : 2 minutes


Hi there,

Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.

Are you freaking out about AI? Would you like some help to stop?

Then join our session at the Demo Days event in July, where you can also learn about the latest innovations in research tech.

Enjoy

Mike 

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⚒️ Latest Tools

A selection of the newest tools in the Insight Platforms directory.

Motives is an AI-powered qualitative research platform that automates interviews, analysis, and reporting for marketing, creative, and insights teams.

deepdots is a customer intelligence platform that uses AI to gather and understand feedback from different sources.

Rosetta Studio automates the process of creating MR PowerPoint or Excel reports from tabular data.

oTree is an open-source tool for building interactive web-based experiments, games, surveys, and assessments.

Excavator is an AI-powered evidence engine that mines millions of web conversations to reveal pain points, motivations, and gaps for product teams.

This week’s edition is sponsored by inca

inca - The Future of Quant is Qual

Sponsor future editions of the Research Tools Radar

🎉 Product Updates

A roundup of new features and major upgrades from research tools.

Agile research platform Peekator launches its Campaigns feature to help manage and optimise communications with participants.

People data company Research For Good introduces AI-powered persona-driven quality control engine QuIP (Quality Interception Point).

Kantar unveils Kantar Live, a solution combining qual and quant insights for real-time consumer understanding in 45 countries.

Neuroscience AI firm Neurons introduces Brand Kit, an AI tool that gives recommendations so marketing content stays on-brand.

Dynata expands data quality solution, QualityScore™, with new features, broader accessibility, and integration with PG Forsta’s HX platform.

Got news? Submit it here.

📖 Interesting Reads

Relevant technology, marketing and data articles from around the globe.

Here’s what appears to be a good explanation for the AI-led future for market research. But scratch the surface and you’ll realise it shows just how little VCs understand this industry.

A great follow-up piece from Lauren Leek that breaks down how current models for the online survey industry are unsustainable.

A new paper that shows how large language models are becoming more emotionally intelligent …

… and another one from Apple that demonstrates the limits of LLM reasoning models and questions how much further current architectures can improve.

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