Research Tools Radar for May 15th 2024
Reading time ⏱️ : 2 minutes
Hi there,
Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.
This week, it’s all about the Qualitative Insights Summit. And some AI companies launching some new stuff.
Enjoy,
Mike
Stay up to date
Subscribe to receive the Research Tools Radar and essential email updates from Insight Platforms.
Your email subscriptions are subject to the Insight Platforms Site Terms and Privacy Policy.
⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
Eye Insights is a specialist provider of eye tracking and neuromarketing tools and services across Latin America.
Juno is an AI research platform that interacts with real people to understand their thoughts, feelings, and experiences
Reaply connects Research & Insights teams with a network of vetted agents across Africa to recruit and interview respondents on demand.
Swayable is an AI-powered creative pre-testing platform that gathers feedback from thousands of respondents for results in under 24 hours.
Mirrorwave is a longitudinal B2B experience feedback solution that gathers regular ‘pulse’ feedback from the same individuals over time.
This week’s edition is sponsored by Respondent
Respondent is a global participant recruitment platform trusted by Canva, Microsoft and IBM. Access 3 million+ participants in 150 countries today.
Sponsor future editions of the Research Tools Radar
🎉 Product Updates
A roundup of new features and major upgrades from research tools.
Consumer insights platform SightX and access panel provider Netquest ink a global strategic partnership.
Qualitative research and video platform Voxpopme introduces Voxpopme Services to provide customers with project assistance.
Advantage Group International (AGI), in partnership with consumer analytics platform Kapiche, announces the launch of Advantage Qualitative Artificial Intelligence (AQAI).
Measure Protocol launches New Affinity and Power Index products: multi-touchpoint behavioral solutions for publishers, agencies and brands.
Social Listening and Management platform Sprinklr announces a Gen AI Surveys products.
Data and market analysis provider Statista introduces its Research AI solution for conversational access to its content.
Product experience platform Pendo introduces Listen, a centralised resource for all customer feedback.
Digital rewards platform Tango launches Global Choice Link making it possible to cash out gift cards instantly across the globe.
NielsenIQ launches GenAI-based tool NIQ Ask Arthur, an AI-guided global search and personalized recommendations solution.
VisionsLive introduces new features for focus groups and bulletin boards on their online qualitative research platform.
Consumer behavior company ViewersLogic announced the launch of its Brand Consideration 2.0, an AI-powered consumer journey measurement and analysis solution.
Got news? Submit it here.
📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
OpenAI launches Samantha, also known as GPT4o, a multimodal AI assistant that handles voice, text and images.
Although Sam Altman’s fixation with the film ‘Her’ increasingly seems a bit weird.
And it looks like Mark Zuckerberg is also a fan, as Meta develops earphones with cameras.
Here’s a quick take on what that GPT4o means for the near future of research and insights.
Qual research tech is hot right now – here are the 5 biggest trends.
Google also announces a bunch of AI updates seemingly designed to marginalise publishers.
See System1’s dissection of that Apple ad that caused such a fuss.
Think Research Tech is crowded? Check out the 2024 Martech Landscape with over 14,000 products documented.
Microsoft and Linkedin publish their 2024 Work Trend Index Annual Report with a ton of data on AI in the workplace.