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Research Tools Radar for May 22nd 2024

Reading time ⏱️ : 2 minutes


Hi there,

Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.

Also, if you want to learn about synthetic data, implicit research or AI agents, check out our upcoming webinars.

Enjoy,
Mike 

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⚒️ Latest Tools

A selection of the newest tools in the Insight Platforms directory.

LOOKA is a research platform covering 20 African countries with a survey tool, participant panel of 500k and over 500 local interviewers.

Voop is an insights platform for UX, CX and research applications with AI-driven voice analytics that understands over 50 languages.

Conveo uses AI to conduct hundreds of in-depth voice interviews, analyse the data and provide insights within days.

VideoAsk by Typeform is a solution for asynchronous qualitative or quantitative video feedback from research participants.

Shorter Loop is a product feedback management platform that uses AI to classify feedback and generate ideas for new product and features.

This week’s edition is sponsored by Respondent

customer survey software

Respondent is a global participant recruitment platform trusted by Canva, Microsoft and IBM. Access 3 million+ participants in 150 countries today.

Sponsor future editions of the Research Tools Radar

🎉 Product Updates

A roundup of new features and major upgrades from research tools.

Market Logic Software launches an API for its DeepSights solution so B2C brands can connect market insights directly into business systems.

Forsta, the Human Experience (HX) technology provider, launched its Retail HX platform to unify shopping experiences.

Research Ops toolbox Ayda announced the launch of Ayda Trust, a solution to combat fraud.

Creative effectiveness platform System1 launched Test Your Innovation, a platform that measures consumers’ emotional responses.

Remesh unveiled ‍‍Multi-Language Conversations, an in-platform translation tool.

RealEyes and and CreativeX team up for prediction attention measurement on digital advertising assets in the CreativeX database.

Coca Cola publishes a blog with shopper and consumer insights data for suppliers and commercial partners.

Digital analytics company Adjust unveiled InSight, a machine learning and AI-powered measurement solution to evaluate campaign effectiveness.

Ipsos buys Indian access panel provider Crownit.

Meltwater launches an integration between its Influencer analytics and social intelligence products.

CPG platform aiSight announced joining the NielsenIQ Partner Network.

Attention measurement company Amplified Intelligence launched attentionPROVE® to assess audience viewing behaviours.

Got news? Submit it here.

📖 Interesting Reads

Relevant technology, marketing and data articles from around the globe.

The MRS released the second installment of a report on the implications of generative AI on the market research sector.

Does your company have an AI strategy? Stop asking if AI will matter and start shaping HOW it will matter.

Scarlett Johansson’s threat to sue OpenAI makes the company pull one of their voices, Sky, that has an uncanny resemblance to the actress’ voice.

GPT-4o’s Chinese training data is full of NSFW phrases and spam due to a lack of prior cleaning.

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