Andy Tope

Andy Tope is an experienced Global Consumer Insights & Analytics leader with 17+ years experience in consumer insights and analytics both agency and clientside.

His experience spans multiple geographies (Japan, North Asia, US, Europe and UK) in roles ranging from human insights and analytics, innovation, behavioral science and AI.

Andy is a trained Psychologist and Applied Behavioural Data Scientist with a passion for human behaviour, AI and data analytics and a successful record in data driven insights-to-action across developed and developing markets for global multi-nationals.

Currently leading the reinvention of human insights and strategy front-to-end at JTI, with a global remit to create a new fit-for-purpose human insights function, leveraging best-in-class traditional and novel consumer research methodologies, behavioral science and new AI solutions across the insights-to-launch process.