Craig Griffin

Craig Griffin has 25 years of global experience in market research and insight, with the majority of his career spent in Asia. He has been based in Thailand since 2005. In 2016, Griffin founded his own research consultancy, FUEL Asia, headquartered in Bangkok. FUEL Asia specializes in providing qualitative research and cultural insight across Asia through its network of moderators, recruiters, and translators. The business is designed to meet the demands of the modern era of online qualitative research.

Griffin is passionate about staying current with new developments in market and social research. He has taken on voluntary roles with ESOMAR and the Thailand Market Research Society to share his knowledge and experience. Additionally, he teaches a course on Research Methods at Thammasat University. Griffin is also an active writer in the field of market research and frequently speaks at conferences and events.

He particularly welcomes connections with professionals working in market or social research. Griffin is happy to provide advice to young researchers or offer guidance on conducting research in Asia.