Cynthia Portugal

Cynthia Portugal works in market research, consumer insights, trend analysis, digital insights, communications, and consumer-centric strategy. She is Founder of Cy Portugal and Growth Director at Insight Platforms.

She has designed, managed, and analysed hundreds of research projects over a 27-year research career across Unilever, Jacobs Douwe Egberts, Ernst & Young, and Kantar, working in Europe and Latin America.

Cynthia is responsible for Insight Platforms content, training courses, and virtual events. Several of her courses are available in the Insight Platforms Academy. She is the host of the Insights from Elsewhere podcast, which explores the world of research and insights beyond the major markets of North America and Western Europe, bringing to light stories and opportunities from guests in LatAm, Africa, Asia, and elsewhere.

Based in São Paulo, Brazil, Cynthia runs an independent consultancy focused on research skills, consumer understanding, and strategy. Her areas of work include brand research, market research, customer experience, innovation, data, analytics, and research technology.