Cynthia helps to create the Insight Platforms content, training courses and virtual events. You can find several of her courses in the Insight Platforms Academy.
She has designed, managed and analysed hundreds of research projects in a 20-year research career that across Unilever, Jacobs Douwe Egberts, Ernst & Young and Kantar in Europe and Latin America.
Based in Sao Paulo, Brazil, she also runs an independent consultancy that helps organisations develop research skills and build consumer-centric strategies.
