David is a Director at Audience Strategies, where he uses research, analytics and data science to help clients grow their brands and build capabilities.
He is also the Chairman of TMRE, Founder and Organiser of the Entertainment Analytics Conference and previously held leadership roles in Insight and Strategy for Harrods, Masterclass, BBC Studios, HarperCollins and EMI Music.Â
David is also the co-author of Prompt, a practical guide to AI-powered brand growth with ChatGPT.
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