Actively involved in the field of AI for over 20 years, Dr. Christian Scheier is one of the few neuropsychologists worldwide to combine research with practical expertise in marketing consulting.
After a scientific career at the renowned California Institute of Technology (Caltech) and the successful establishment of an agency for marketing research, he founded DECODE Marketingberatung GmbH together with Dr. Dirk Held and in 2020 aimpower GmbH.
Together with Dr. Dirk Held, he is the author of several bestselling books in the field of brand management and neuropsychology, and most recently published “Künstliche Intelligenz in der Markenführung” in 2019.
Furthermore, he is the author of the standard work on behaviour-based AI, “Understanding Intelligence” (MIT Press), as well as numerous scientific publications.
Predicting Consumer Perception and Creative Effectiveness Leveraging AI Can AI help predict the impact of an ad or video on consumer behaviour? Or can AI be used to understand what feelings creative assets trigger or whether they fit to a ... View More …