Dr. Nicha Tanskul is a seasoned expert in consumer research with a strong background in both qualitative and quantitative methodologies including ethnographic and projective techniques, in-depth interviews, focus groups, correspondence analysis, and perceptual mapping.
Based in Bangkok and with cross-cultural management experience across Asia, Dr. Nicha is Managing Director at Custom Asia, a research consultancy, and President of the Thailand Market Research Society.
Dr. Nicha holds an MBA from the Hult International Business School.
