Dr Hamish McPharlin is President of Element Human, a company that combines technology and research methods to better capture the human layer of advertising research.
Hamish has researched media consumption behaviour for 17 years. He has a PHD in Communications and has served as Head of Insight at BBC Global News and CNN, as well as Director of Research at Decipher.
Hamish promotes best practice in consumer research and endeavours to break new ground in understanding how to understand and measure human interaction with media. At Element Human he brings leading edge research techniques together with the power of machine learning and AI to produce media measurement tools at scale.