James Wycherley

James Wycherley joined the IMA as Chief Executive in May 2015 after 10 years as Director of Customer Insight and Analysis at Barclays.

He is the author of Transforming Insight (2020) and The Insight Leader’s Playbook (2025) and his Transforming Insight podcast has been downloaded over 23,000 times.

He is an expert on Insight strategy and Insight team transformation, knowledge development and communication, and he represented Barclays at the IMA’s Insight forums for over a decade before joining the IMA team himself.

James has delivered consultancy and keynote presentations in Europe, North America, Australia, India and the Middle East, and has lectured at the Winchester, Leicester, Anglia and Ashridge Business Schools. He holds the record for the most speaker sessions at Quirk’s events – 62! – and will be speaking at Quirk’s Chicago, London and New York this year.