Jessica is the lead product specialist at iMotions.
She received her B.S. in neuroscience from Dalhousie University, Canada, received her PhD in neuroscience from Northwestern University in 2015, and holds the Society for Neuroscience’s 2013 Next Generation Award for her contributions to neuroscience education and outreach.
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October 6, 2021
4:00 pm

The goal of many neuromarketing and consumer neuroscience studies is to predict behavior. Recently, a breakthrough new metric has emerged in this regard: neural synchrony. This refers to the degree to which the brains of different people synch up, sharing the same ... View More …