João Pedro Calixto

João Pedro Calixto is the CEO and co-founder of On The Go, a All-In-One Consumer Insights Platform.

He began his career in strategy roles at multinational agencies, working with major national and global brands. In 2012, he founded a boutique market research firm specialized in qualitative research.

In 2017, he became a pioneer in the development of conversational research, leading — together with The Coca-Cola Company — one of the world’s first conversational research projects.

This innovation led to the creation of On The Go, which today serves clients across Brazil, Latin America, the United States, and Europe.

Within the market research industry, he is recognized as a reference in innovation and digital transformation. He has spoken at international events such as ESOMAR, IIEX Europe, IIEX North America, and Market Research Society in the UK.