Kenny Fox

Kenny Fox is an experienced qualitative insights and brand strategy professional with over 15 years in the research industry. Based in London, he is Head of Qualitative at Davies+McKerr, where he helps leading brands uncover fresh consumer perspectives and translate insights into meaningful strategic and commercial impact.

Passionate about the evolving role of qualitative research, Kenny advocates for moving beyond traditional research processes to deliver deeper understanding, sharper strategic thinking and tangible business value. He is particularly interested in how artificial intelligence is reshaping the insights industry and creating new opportunities for human creativity, interpretation and strategic expertise.

An active voice in the research community, Kenny has contributed to industry discussions and events, including the AQR World Conference, championing a more ambitious and impactful future for qualitative insights.