Martina Faralli is a psychologist and cultural researcher specialising in the emotional, social and cultural forces that shape behaviour. At Trybes, she leads global research programmes that combine ethnography, netnography, psychology and behavioural insight, helping organisations understand people in depth and turn that understanding into clear strategic direction.
She is endlessly curious about people and can spend hours uncovering the stories, contradictions and tiny details that make them who they are.
