Mitali Chowhan is the Director General of the Market Research Society of India, based in Mumbai.
With nearly four decades of experience across both agency and client-side roles—including leadership positions at TNS and major telecom companies such as Vodafone—she brings a deep understanding of global and local research ecosystems.
Her work focuses on elevating the visibility, credibility, and impact of market research, while fostering high standards, responsible innovation, and talent development within the industry.
