Nichola Quail
Nichola Quail
Nichola Quail is the Founder and CEO of Insights Exchange, a fully managed global market research company based in Sydney. Nichola has spent 25 years understanding why humans behave the way they do and the past three building AI-augmented research delivery into her business.
That combination has taken her from client boardrooms to global AI policy conversations, including the UN STI Forum in New York. She publishes self-funded consumer research across Australia and the US, and is a regular media commentator on AI, data integrity and the future of human insight.


