Nikki Lavoie

Nikki is the EVP, Global Experience Strategy for Savanta, and was previously the Founder and CEO of Mindspark Research International, ESOMAR Council Member and Member of the AQR Board.

An American in Paris, she  is passionate about people, insatiably curious, has a love for learning and a talent for turning it all into insight.

Now working as a consultant, crossing cultural boundaries and talking to strangers for a living, she works with brands and agencies that seek a deeper connection with and understanding of the communities that support them.

Nikki is a qualitative researcher who specialises in digital and ethnographic techniques, and is always up for the challenge of immersing herself into the lives of others in order to provide clarity and strategic direction.