At the neuromarketing research agency Unravel, Nikki leads the development of novel consumer neuroscience metrics, as well as the application of machine learning in order to continually reinforce behavioral prediction.
The goal of many neuromarketing and consumer neuroscience studies is to predict behavior. Recently, a breakthrough new metric has emerged in this regard: neural synchrony. This refers to the degree to which the brains of different people synch up, sharing the same ... View More …
