At the neuromarketing research agency Unravel, Nikki leads the development of novel consumer neuroscience metrics, as well as the application of machine learning in order to continually reinforce behavioral prediction.
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October 6, 2021
4:00 pm

The goal of many neuromarketing and consumer neuroscience studies is to predict behavior. Recently, a breakthrough new metric has emerged in this regard: neural synchrony. This refers to the degree to which the brains of different people synch up, sharing the same ... View More …