Romani Patel is a Senior Manager at Microsoft and leads Microsoft’s Hyper Targeted (HYT) Research Platform, which connects with over 1 billion+ customers to gather real-time feedback and engagement.
This centralized platform conducts various research activities, including product research, concept testing, brand tracking and more.
By utilizing a combination of quantitative and qualitative methods along with advanced data science and machine learning models, the platform supports product strategies, informs advertising investments and drives customer growth initiatives.
Romani holds a Bachelor’s and Master’s degree in Engineering, as well as an MBA in Marketing.
