Terence McCarron is the founder and CEO of OpinionRoute, a tech-enabled services business that has spent twelve years supporting small to mid-size market research agencies, including building its core Navigator platform.
Before founding OpinionRoute, he ran North America for Cint, a programmatic sample company, where he saw early signs of the data quality and labour challenges that would later reshape the research industry.
Terence has grown OpinionRoute to around 45 people and is a vocal advocate for the small to mid-size agency model in an era of AI-driven disruption.
