Canvs analyses and categorizes “Emotional Reactions” in dialogue. The technology is embedded in a range of products with specific focus areas: TV (understanding audiences); Surveys (processing open-ended responses); Watch (focused on Facebook video); Campaigns (for analysing advertising and branded content campaigns); Movies (more audience insight, with predictive analytics tying emotional responses to box office sales forecasts); and Publishers (for analysing reader feedback.
An API is also available for custom integrations.