Pulsar is an audience intelligence platform combining conversational and behavioural signals from the world’s leading digital destinations, to help brands understand their audiences and create messages that matter to them. Pulsar provides both software and managed services for customised research projects.
The platform has three modules: Trends, Trac and Core.
Trends is for mapping social conversations over time, across geographies and within demographic segments.
Core is an analytics tool for measuring content performance amongst digital audiences across both social and owned channels.
Trac is the social listening tool that combines social, search, media and web analytics data. It supports topic analysis in 22 languages and sentiment analysis in 26, including Japanese and Arabic, and uses deep learning approaches to analyse content and context of images. It also has category-specific visual and textual algorithms to analyse data in specific industries like fashion or food.