OpenBrand MarketShare provides market share measurement for the consumer durables market using a modelling approach that combines multiple data sources. Rather than relying on a single source, the model incorporates transaction data, optically collected web data, clickstream records, in-store data, consumer survey insights, and other market inputs.

The platform is designed to help organizations measure market share across retailers, brands, and product models while accounting for differences in consumer purchasing behaviour and market dynamics. By combining multiple sources, MarketShare provides a consolidated view of market performance and competitive positioning over time.

Key features include:

• Market share measurement for the consumer durables market
• Multi-source data model combining transaction, web, clickstream, in-store, and survey data
• Market share analysis across retailers, brands, and product models
• Competitive performance tracking
• Historical market trend analysis
• Integrated view of market dynamics from multiple data sources