Qualitative Data Analysis for Research & Insights: Market Landscape
By Insight Platforms
- market map
- AI
- AI Interviews
- AI Moderation
- Generative AI
- Text Analytics
- Video Analytics
- Video Research
- Knowledge Management
- Research Repository
- Mobile Qualitative
- Qualitative Research
- Qualitative Data Analysis
- Qual-Quant Hybrid
- Online Communities
Qualitative data analysis used to be a laborious process. Technology came to the rescue and research tools and solutions have proliferated to automatically analyse text, audio, or video to identify patterns, themes, or insights.
We’ve collected 50+ tools organised into 6 categories:
- Standalone QDA Solutions
- GenAI-Powered QDA Solutions
- Video-Focused Solutions
- Mobile-Focused Solutions
- Community-Focused Solutions
- User Research Repositories
Jump to the graphic: Qualitative Data Analysis Tools for Research & Insights Market Landscape.
There are some important caveats to bear in mind:
This list features solutions that handle qualitative analysis in the form of long form interview or focus group transcripts; outputs from online communities; user tests / interviews; and other types of video feedback. It does not include solutions for open-ended analysis of text from survey responses / CX feedback etc; nor does it include ‘qual at scale’ AI moderation or chatbot solutions.
There is no order implied, and this is snapshot at a point in time. We will try to update the landscape as changes occur. The categories on this landscape are also not mutually exclusive. Several solutions could be listed in multiple places; for simplicity, each solution is only included once.
We also acknowledge that we may have misclassified or missed some tools altogether. We’re open to politely submitted feedback and requests for updates.
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The Qualitative Data Analysis Tools for Research & Insights: Market Landscape
If you want to learn more about qualitative research or are looking for more AI-enhanced qualitative platforms, check out these articles:
What is Qualitative Research?
5 Types of AI-Enhanced Qualitative Research Platforms
Authors
Mike Stevens
