Adrian Sansone, from DOCREPLAY.ai, says AI fixed speed and scale in qual research, but the real challenge left unsolved is insight drift.

Kai K. Fuentes from EMS shows how distilling questions to a Less Is More strategy lifts participation and insight from harder-to-reach groups.

Enric Cid shares candid WhatsApp study on what AI moderation got right, where it failed, and what it means for research platforms.

Taryn Needham and Dan Young from Boxclever help insight professionals build trust, judgment and strategic value as advisors in the age of AI.

Tim Treagus from Yazi tests provocative AI interviewer personas, showing when challenging respondents gets more honest, useful research data.

Tom Woodnutt of Feeling Mutual uses a forest ecosystem to reframe AI and qualitative research as a relationship, not a threat or a tool.

Sharath Subrahmanya of Google Cloud shows how multimodal AI syncs audio, text and screen video for sharper contact centre QA insights.

Macie Shewmaker reframes AI in qualitative research, turning replacement fears and limits into a source of partnership, not friction.