Kevin Hare, Executive VP at Dig Insights, explores the critical link between intuitive survey design and the resulting integrity of the data.

Laura Pulito, VP Research at Recollective, dives into how AIMIs are transforming today’s research landscape and their value for global studies.

Alida reinforces the value of a consolidated research ecosystem in helping teams move faster and focus on delivering strategic insights.

Alok Jain, Founder of DoReveal, shares five proven AI frameworks and prompts for rigorous qualitative data analysis.

Kathy Cheng, CEO of inca, reflects on bad surveys and the urgent need for the industry to modernise its research methods.

Andrew Cooper, CEO of Verve, explores how AI is redefining the researcher’s role and the new skills insight teams need to thrive.

Olaf Lenzmann, co-founder of Market Logic Software, explores the strategic advantages and real-world practicality of synthetic personas.